HERNDON, Va., Sept. 18, 2007 -- IntelligenX (formerly i411), responding to the marketplace, today launched InsightX, the first-of-its-kind tool built for mining and turning web-log data into actionable information delivered by instantly customized reports to the user. The InsightX interactive application breaks new ground in terms of understanding user behaviors by indexing and displaying user log information. It addresses a key marketplace need for digital publishers by enabling them to analyze user behaviors on search platforms, highlighting shortcomings, diagnosing areas in need of enhancement, and surfacing or recommending specific and necessary corrective actions.
InsightX further enables site managers to improve their sites' search experiences and identify possible revenue opportunities through in-depth analysis of user behaviors. IT professionals can use the tool to quickly diagnose problems and gain important insight about how to optimize the search experience.
IntelligenX President and Chief Executive Officer Iqbal Talib showcased the launch of InsightX today at the Kelsey Group's DDC2007: The Future of Yellow Pages national conference in Reston, VA.
"InsightX provides business owners and users a truly new and unique product," said Talib. "The application of this new capability helps web site owners enhance their users' experiences, which ultimately drive increased traffic and highlights revenue opportunities. At the end of the day it's about the bottom line, satisfying and retaining your users."
InsightX was inspired by years of experience and billions of user log files. The technology uses leading techniques in data analysis, pattern recognition and artificial intelligence to provide automated recommendations to improve site behavior. InsightX helps to spot anomalies and trends in behavior and make recommendations about how to improve features and functionality on the site based on statistical and correlated relationships.
InsightX utilizes Discovery EngineTM advanced search technology from i411, to provide unique insight into user behavior, including next-generation analytics for keywords, click streams and performance. Discovery EngineTM is the only true full-text search engine that offers multifaceted search that is highly scaleable in terms of data-size and performance under load. It is unique because it allows users to perform both structured and unstructured searches while providing aggregated summary results of queries at every step of the search that lead users to the information they are seeking proactively and efficiently. Discovery EngineTM was designed from the ground up specifically to resolve a complex set of challenges including speed and performance, information overload, dead ends and clarity. Discovery Engine was designed to achieve massive cost savings for publishers of information, who often achieve 80% reductions in hardware, hosting, and enterprise database costs.
About IntelligenX (formerly i411)
IntelligenX is a leading provider of faceted search technology in the field of Internet Yellow Pages (IYP) and Local Search. IntelligenX's search platform, Discovery Engine, combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate on-line search experience. IntelligenX provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the on-line search marketplace. Customers include Dex Media in the United States, De Telefoongids in the Netherlands, and Telkom Directory Services in South Africa. IntelligenX is headquartered in the Northern Virginia suburbs of Washington, DC, with offices in Europe and South America. Learn more about IntelligenX at http://www.intelligenx.com.
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