iLocal Launches a New Local Search Engine in the Netherlands
(Herndon, VA, May 23, 2005) - Intelligenx inc., (http://www.Intelligenx.com),a leading search-technology provider based in Northern Virginia, announced today the successful deployment of http://www.ilocal.nl , a new local search destination that is powered by the Intelligenx Discovery EngineTM. iLocal serves consumers and businesses in the Netherlands, enabling lightning-fast, interactive searches for Internet users who are looking for local merchants. Intelligenx provided an end-to-end implementation, including application development, software and hardware architecture, design of the user interface and the look and feel of the site, and integration with the existing back-end.
"After having looked at and considered all the options available in the marketplace, we selected the Intelligenx Discovery Engine, the most advanced search technology in the industry, as the platform for iLocal," said Pieter Grasdijk, Managing Director of iLocal. "The implementation was flawless despite the enormous complexity of the project and an exceedingly tight timeline. The professionals at Intelligenx brought world-class technical expertise and a deep understanding of the directory business to the project, allowing us to successfully launch iLocal on time and within budget."
Intelligenx's Discovery Engine presents users with categories and subcategories of information rather than just individual results ranked by keyword relevance. The powerful, intuitive search technology allows users to conduct free-text searches similar to popular search engines and to incrementally refine their searches using multiple criteria in order to locate specific businesses that offer the products and services they seek. The objective is to simultaneously provide value to users through a fast, human-friendly interface and also to assist advertisers by providing greater visibility during the search process.
"The expectations of the user community are increasing everyday," said Iqbal Talib, Intelligenx.s CEO. "iLocal aims to satisfy the high expectations of consumers in the Netherlands while providing visibility for business advertisers. The fair and flexible business model caters directly to local merchants -- far more so than simple priority placements and conventional pay-per-click advertising."
About iLocal
iLocal is the online business guide of Yellow Bear Company BV, a Dutch company that has taken a new approach in Local Search. By using the advanced search and retrieval technology of Intelligenx, the worldwide market leader in local search technology, Yellow Bear Company, supported by private investors from the Netherlands, has launched a new, modern and future-proof alternative to the traditional guides in Holland.
About Intelligenx
Intelligenx is a leading provider of optimized search technology in the field of Internet Yellow Pages (IYP) and Local Search. Intelligenx's patent pending search platform, Discovery Engine combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate online search experience. Intelligenx provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the online search marketplace. Customers include DexOnline, the site rated as the number one IYP/local search site in a late 2004 white paper published by independent analysts, The Kelsey Group. Intelligenx is headquartered in Herndon, VA, with offices in Europe and South America. Learn more about Intelligenx at http://www.Intelligenx.com |
