(Herndon, VA, March 14, 2005) – Intelligenx (http://www.Intelligenx.com), the leading provider of optimized search technology for Internet Yellow Pages (IYP) and Local Search, announced today that South African based Telkom Directory Services (TDS) has launched a next-generation Internet search engine that utilizes its Discovery Engine TM search technology. Intelligenx provides TDS with an end-to-end solution that includes hardware, hosting, and professional services for implementation, user interface design, and ongoing application management. The new site is accessible at http://www.yellowpages.co.za.
"TDS was able to skip generations of technology and implement the most advanced local search technology available." said Thabo Seopa, Managing Director, TDS. "Intelligenx was the natural choice to provide the search technology for our new site. The technology helps us to build a bridge from our successful print directory business to the emerging opportunities in online search related advertising."
The Intelligenx Discovery Engine was specifically designed to address the challenges of the yellow page industry, allowing publishers to provide superior content derived from local print directories. This content is then made accessible through an innovative search interface that allows users to conduct free-text searches similar to traditional search engines but then refine their queries using multiple criteria, such as products and services offered, brand names carried, payment options, and locations.
"TDS was open to new ideas and was able to take more full advantage of our technology," added Iqbal Talib, CEO of Intelligenx. "Unlike search engines such as Google and Yahoo that are just now trying to focus on local search, Yellowpages.co.za was optimized for local searching from the drawing board. As a result, it may well be the most advanced, user-friendly local search engine in the world."
Yellow page publishing is a print and electronic media industry valued at more than $26 billion dollars worldwide by The Yellow Pages Association. The Kelsey Group predicts that digital platforms including local search, Internet Yellow Pages and wireless will generate $10.9 billion globally by 2009.
About Telkom Directory Services
Telkom Directory Services [Pty] is a South African directory company providing world-class directional information services to millions of users in South Africa. TDS publishes The Phone Book, Yellow Pages Book, Telefax, 10-11-8 " The Talking Yellow Pages", and the Leisure Pages. TDS also provides millions of consumers with unprecedented access to information about local businesses at http://www.yellowpages.co.za, South Africa’s Local Search Engine. Telkom Directory Services is the market leader in directory information in South Africa, printing and distributing 7.4 million books a year. The Yellow Pages and The Phone Book are published annually in 19 regional editions.
About Intelligenx
Intelligenx is a leading provider of optimized search technology in the field of Internet Yellow Pages (IYP) and Local Search. Intelligenx’s patent pending search platform, Discovery Engine combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate online search experience. Intelligenx provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the online search marketplace. Customers include DexOnline, the site rated as the number one IYP/local search site in a late 2004 white paper published by independent analysts, The Kelsey Group. Intelligenx is headquartered in Herndon, VA, with offices in Europe and South America. Learn more about Intelligenx at http://www.Intelligenx.com. |
