The new ad optimization tool is designed to enable yellow page sales reps to intelligently advise local businesses about text and specific keywords that ought to be included as part of their print and Internet advertising.
Using IntelligenX's Ad Optimizer existing or prospective advertisers are presented information about keywords and phrases used by other local businesses that are classified in the same heading. The browser based tool also provides information about the number of actual searches from the publisher's website and the search terms that are used by consumers so that the sales rep can more accurately convey the potential return on investment for local advertisers. IntelligenX's Ad Optimizer helps yellow page publishers build a bridge from their existing print directory business to the Internet in a way that makes sense for local advertisers. By integrating print and online advertising through searchable text and allowing for side by side comparisons between similar local businesses individually and in the aggregate,
Ad Optimizer provides a means for sales reps to take a consultative role in helping advertisers effectively gain visibility in print and online. In so doing, Ad Optimizer helps yellow page publishers leverage their existing data and sales channel to grow their online advertising and provide an online advertising presence for their local advertisers, without cannibalizing their lucrative print directory business.
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