| iLocal.nl Outperforms Gouden Gids |
| Tuesday, 15 July 2008 09:58 | |
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Within three years of its launch, local search engine ilocal [powered by Intelligenx Discovery Engine] is receiving more unique visitors per month than the Dutch business directory, Gouden Gids. This was the outcome of the Multiscope Visiscan, an online benchmark study of Dutch websites. With 3.1 million unique visitors, online business directory ilocal has secured 33rd place in the Top 100 most visited websites in the Netherlands. Gouden Gids has dropped to 36th position.
Since its establishment in 2005, ilocal has rapidly expanded to become the fastest growing local search engine. Its reach has increased from 7.1 percent in June last year to 24 percent today. “More and more Dutch people prefer us over the traditional business directories. This newly acquired position motivates us to continue improving the search results for the user and to expand the information available even further,” explains Niek Veendrick, Director of Marketing & Product Development.
Independent website ratingMultiscope Visiscan evaluates the Netherlands’ 1,000 largest websites. The online research consultancy uses an independent set of standards to ensure that the comparison between these websites is comprehensible to clients. Multiscope not only compiles the list of the Top 100 most visited Dutch websites, but also offers insight into the surfing behavior of visitors to the sites. It has emerged, for example, that people spend an average of 25 seconds longer on ilocal than on Gouden Gids. About ilocalilocal has been active in the Netherlands, Belgium and Luxembourg since 2005. It offers visitors a simple way of finding shops, specialists, products and brands in their area. The names and address details of more than one million Dutch companies are listed on the website. Many of them also provide extra info about their product, brand, service or field of specialty. Visitors can request an instant quote from all companies and give them a free call. Companies without a website are also simple to find on www.ilocal.nl, which is the first to offer a lead guarantee for local advertisers. This means that the advertiser is guaranteed a minimum number of visitors clicking on his advert. The site is available in four languages and also includes a listing of Belgian companies. |
