Herndon. LucidMedia, an contextual advertising platform and meta-network focused on optimizing display advertising performance for advertisers and their agencies, has deployed Discovery Engine® from Intelligenx as its analytics engine to power its advanced online reporting platform. Discovery Engine enables real-time business intelligence and analytics so that detailed actionable advertiser reports can be provided about cost per impression, cost per click, cost per action and ultimately advertiser ROI. Discovery Engine enables rapid development and interactive environment in which to deploy and offer online display advertisers with critical reports without having to build clumsy and hard-to-manage summary tables, OLAP cubes, and data warehouses.

About Intelligenx
Intelligenx, formerly i411, is the recognized leader in providing advanced search and related technologies - with strong expertise in search monetization. With over a decade of experience in local search advertising, Intelligenx provides a local search platform, including core search technology, content augmentation technology and services, search analytics and a suite of sales tools that help drive multi-channel sales productivity. Intelligenx offers thought leadership in local search as well as world-class engineering and business services in a rapidly evolving environment. Learn more about Intelligenx at http://www.intelligenx.com.

About LucidMedia
LucidMedia is a small media company with a big answer to the challenge of lifting display ad revenues. Formally known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense(r) in 2004. Using the deep contextualization of their patented ClickSense platform, LucidMedia has created a revolutionary new high-value display ad network built exclusively for agencies, advertisers and ad exchanges. The LucidMedia Network is the first advertiser-centric ad network that can offer complete transparency, brand safety and real accountability down to the impression-level. LucidMedia is headquartered in Reston Virginia at the heart of the Dulles Technology Corridor only minutes from Washington, D.C. and Dulles International Airport. Today many of the world's largest interactive agencies, web advertisers, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals.