The new ad optimization tool is designed to enable yellow page sales reps to intelligently advise local businesses about text and specific keywords that ought to be included as part of their print and Internet advertising. Using Intelligenx’s Ad Optimizer existing or prospective advertisers are presented information about keywords and phrases used by other local businesses that are classified in the same heading. The browser based tool also provides information about the number of actual searches from the publisher’s website and the search terms that are used by consumers so that the sales rep can more accurately convey the potential return on investment for local advertisers.

 

“In 2004 there was considerable technology and product innovation in local search,” said Greg Sterling, Program Director for Interactive Local Media, The Kelsey Group. “Most local advertisers continue to rely on traditional media, however we expect to see digital platforms including local search, Internet Yellow Pages and wireless generate $10.9 billion globally by 2009, with $5.1 billion of that in the United States.”

 

Intelligenx’s Ad Optimizer helps yellow page publishers build a bridge from their existing print directory business to the Internet in a way that makes sense for local advertisers. By integrating print and online advertising through searchable text and allowing for side by side comparisons between similar local businesses individually and in the aggregate, Ad Optimizer provides a means for sales reps to take a consultative role in helping advertisers effectively gain visibility in print and online. In so doing, Ad Optimizer helps yellow page publishers leverage their existing data and sales channel to grow their online advertising and provide an online advertising presence for their local advertisers, without cannibalizing their lucrative print directory business.

 

“Over the past six years, Intelligenx has pioneered ideas in the area of local search and set the standard for usability and search functionality.” said Iqbal Talib, CEO of Intelligenx. “With the release of Ad Optimizer, yellow page sales reps can talk about keywords and search-based advertising in a manner that local merchants can understand.”

 

The Intelligenx Discovery Engine platform is optimized for the IYP experience, providing visualization and semantic enhancements to both category and natural language-based searches. The technology presents local search results that include options to the user, turning search into more of an intelligent dialogue.

Intelligenx is a leading provider of optimized search technology in the field of Internet Yellow Pages (IYP) and Local Search. Intelligenx’s patent pending search platform, Discovery Engine combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate online search experience. Intelligenx provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the online search marketplace. Customers include DexOnline, the site rated as the number one IYP/local search site in a late 2004 white paper published by independent analysts, The Kelsey Group. Intelligenx is headquartered in Herndon, VA, with offices in Europe and South America. Learn more about Intelligenx at http://www.Intelligenx.com.