"Publicar and Intelligenx Release Local Search Mapping Application"

March 9, 2009, BOGOTA, Colombia and HERNDON, VA.
Publicar, SA and Intelligenx are pleased to announce the production release of www.mapaspublicar.com, a new local search application where Publicar utilizes the Local Search Platform from Intelligenx together with advanced mapping features and functionalities from Google API.  The new application incorporates 3,000 points of interest (e.g., museums, hospitals, schools) together with deep and rich information about businesses in Colombia, to offer consumers a unique content proposition.  The new website performs exceptionally fast and lets users interact with Google Maps in order to find businesses and other points of interest in Colombia.  The plan is to expand coverage of mapaspublicar.com to eight countries in Latin America. 

"Intelligenx has been a great partner for Publicar.” said Jorge Umana, Chief Information Officer at Publicar. "For sure, their knowledge in the space and understanding of the latest and greatest opportunities in local search helped Publicar to make the right decisions and to have a smooth implementation.  As a result, Publicar was able to deploy a world-class search and mapping application that is cutting edge and immediately popular among consumers.

"We are pleased with the success at Publicar," said Paul Woods, Vice President of Product Development at Intelligenx. "We continue to leverage our hands-on experience working with directory publishers and local search providers around the world to help companies in Latin America to drive traffic and monetize usage."

Intelligenx, formerly i411, is the recognized leader in providing advanced search and related technologies - with strong expertise in search monetization. With over a decade of experience in local search advertising, Intelligenx provides a local search platform, including core search technology, content augmentation technology and services, search analytics and a suite of sales tools that help drive multi-channel sales productivity. Intelligenx offers thought leadership in local search as well as world-class engineering and business services in a rapidly evolving environment. Learn more about Intelligenx at http://www.intelligenx.com

Publicar, S.A., a Carvajal Group company, is one of the leading multimedia content providers in Latin America. Publicar, S.A. has been a leader in the telephone and specialized directory business for more than 50 years, providing information in multiple media including print, Internet, CD and directory assistance. It has operations in Brazil, Colombia, Costa Rica, Ecuador, Panama, Nicaragua, El Salvador and Guatemala. The company provides a wide variety of products and services ranging from phone directories to internet search services, website production, call centers, and other digital products. Altogether, Publicar, S.A has over 5,800 employees (2,000 of which are sales representatives distributed in over 40 cities), and annually produces more than 200 directories, distributes over 15 million free directories, and designs over 8,000 web sites. Its Internet search sites attract more than 4 million unique users per month and its call centers receive 1,000,000 requests every week. Learn more about Publicar at www.publicar.com