Realize the full value of your site by giving users a search experience they love, so they keep coming back.
 insightanalytics™ is a specialized tool to help marketers and site managers understand user behaviors by providing slice-and-dice access to search logs. The tool can easily bolt onto any existing search application and is designed to quickly bring order from the chaos of web logs, and let user behavior tell you how to improve the search experience. Insight Analytics is unique in its focus on website search behavior to determine relationships, correlations and anomalies that affect conversion rates.
Unlike typical analytics services (Google, Omniture, etc.), Insight Analytics was developed to examine and analyze search behaviors and optimize search functionalities ― typically at the search query level ― to identify specific challenges and opportunities to enhance your understanding of what’s good, what’s bad and where to focus.
Let user behavior show you how to improve the search experience.
Insight Analytics™ is a specialized analysis and reporting tool that harvests value out of complicated and cumbersome search logs, where the detail activities of users are recorded. Log files contain a wealth of marketing information, including the terms and phrases that are being searched, the geographic location from which queries are made, and possibly even more profile information about the users. The search logs also record operational information like the exact amount of time each search takes (the performance of the engine) and information about failed searches where users encounter ‘no results’. Growing each and every day, search logs are both voluminous and complex.
Insight Analytics™ by Intelligenx is takes a completely different approach for log files that enables you to understand user behavior in order to improve the user experience and target sales opportunities. Insight Analytics mines complex search logs to provide actionable information to site managers and marketers — in real time — via an interactive reporting dashboard. With telling insights at your fingertips, you can make continuous improvements to the user experience that increase user engagement, conversions and leads.
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Drive more conversions by knowing how and when users search your site. Get up-to-the minute insights, without having to create or develop custom reports.
Traditional web analytics tools require specialized engineering to build customized reports. In contrast, the interactive dashboard from Insight Analytics organizes and presents information about what users have done so you can easily identify behavior trends and anomalies and determine revenue optimization opportunities. Overnight, Insight Analytics dynamically mines each day’s search logs against your selected parameters. Each morning, you can examine summarized log files from the previous day. You can search, browse, explore and discover what users are doing on your site. This dynamic report generator also correlates information with a click of the mouse so that you can create a custom report on-the-fly.
Understand failed searches and discover how to address them – immediately.
About 35% of all search users experience “no results found” which diminishes user experience and the level of engagement and revenue potential of the website. By allowing you to examine failed searches and instantly uncover their root causes, Insight Analytics helps you to classify and prioritize the issues that cause these frustrations so that you can address those causes methodically. You need to know that your site is delivering the results users are seeking. Insight Analytics helps to track failed searches – such as lack of relevance, poor matches, and taxonomy and navigation issues. Insight Analytics helps you realize full value from your local search site and ensure that you are providing the best possible search experience for your users.
Achieve better understanding with a tool designed for local search.
Insight Analytics is unique in its focus on local search. Without the need for expensive software and complex implementations, you can examine detailed user behavior to determine relationships, correlations and anomalies that affect conversion rates. Unlike typical web analytics tools (Google Analytics, Omniture, etc.), Insight Analytics was developed specifically to analyze local search logs and optimize search functionalities, typically at the search query level, to enhance your understanding of what’s good, what’s bad and where to focus.
Save time and money with a hosted solution that “bolts on” to any search platform.
Insight Analytics easily bolts onto any existing search application. The tool is installed using a simple JavaScript-based web service that includes software, hardware, hosting, Service Level Agreements, Routine System Maintenance, nightly indexing of log files, and development time for changes/improvements. Implementation takes just days, with little-to-no-integration required, minimal impact on IT systems, and no need for costly custom development. Training can be accomplished in less than an hour.
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