Differentiate your offerings by enhancing business records with relevant content from websites, databases and documents
 contentenhancer™ offers advanced crawling and entity extraction capabilities. Based on a merchant’s business category — such as plumbing or restaurants — Content Enhancer looks at the online presence of that merchant for more specific words or phrases relevant to the category (such as 24-hour plumbing or Thai food). When target words are detected, the database record is tagged so that specific search queries will return that business record. Moreover, target words can be presented proactively as a refinement to draw focus to the business while users are searching. The database records are exportable in the publisher’s preferred data format for easy integration.
Web crawler and entity extraction tool. Deliver precision local search results with enhanced business content.
Content Enhancer™ by Intelligenx is a specialized web crawler and entity extraction tool that scans websites for value-added content for local search engines. By enhancing business listings with content from the web, local search engines can realize two important benefits. First, they can more accurately tailor search results to help users find what they are looking for; and, second, they can add metadata to help users “discover” more information about local businesses via search results so they can make better decisions.
Tap Into Rich Sources of Desirable Data
Local-business websites — whether for small businesses or national brands — offer rich data such as products and services offered, brands and manufacturers carried, hours of operation and payment methods accepted. Adding content crawled from these websites to local search listings provides more ways for a consumer to find a business, reducing the number of failed searches, and greatly improving the user experience.
Add Only Relevant Content to Improve Results
Content Enhancer goes beyond any commercially available web crawler to find and extract only relevant concepts from websites and repositories, while ignoring extraneous content that could compromise the user experience. Based on a merchant’s business category, such as plumbing or restaurants, Content Enhancer scans the online presence of a merchant for more specific words or phrases relevant to the category (such as “24-hour plumbing” or “Thai food”) and, when found, adds those target words to the database record. Target words can also be presented proactively as a refinement to draw focus to the business while users are searching.
Create Comprehensive Virtual Logical Records
Content Enhancer can also be configured to examine and perform a specialized crawl of documents from remote files or services. As a result, all information about a particular business can be brought together virtually as one logical record, even when the information resides in disparate locations.
Key Features
- Comprehensive linguistic support and highly extendable for multiple languages, including support for text stemming, synonyms, stop words, and spacing invariance
- Crawling parameters are completely configurable, such as to control the depth and breadth of the crawl for each website
- Open access to all crawled information with Java-based plugs-in to incorporate complex or specialized logic
- Enhanced database records are exportable in preferred data formats for easy integration.
- Bolt-on implementation for easy integration into existing infrastructures
- Also developed to run in Amazon’s Elastic Compute Cloud (EC2) for affordable and highly scalable performance
- Full statistics services over crawled and extracted data
- Ability to refine taxonomies based on previous executions of the toolset (suggesting, adding or removing terms)
- Facility to test the availability of remote websites
- Ships with viewers for crawled and raw data, extracted terms and URL statistics
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