Improve close rates by empowering sales
 adoptimizer™ allows premise and telephone sales reps to lookup a business and view rich and detailed merchant and category level reporting about site usage, number of leads, impressions, clicks, search term use and frequency, heading popularity and other relevant user behavior. The tool also provides information about existing sales terms and advertising content and shows the terms of competitive or similar businesses within a heading and location. Ad Optimizer works with any existing search application to help sales reps drive bigger ad placements and capture richer data by providing more compelling reasons about why the merchant should buy.
Optimizing Ads for Local Search. Developed as an add-on to Intelligenx’s Discovery Engine™
AdOptimizer™ is a powerful web-based administrative tool designed to help sales representatives become proactive in making suggestions to existing or prospective advertisers about how to improve the effectiveness of their print and online advertising by adding to or changing the content of their ad.
AdOptimizer™ allows sales reps to lookup and find a business, view their existing terms/ad-content, and then view the terms of competitive or similar businesses in that heading and location. The ad optimization tool works in conjunction with the Intelligenx Discovery Engine™ with the objective to help sales reps drive bigger ad placements and capture richer data by making more compelling arguments about the text included within display and in-column advertising.
The Intelligenx AdOptimizer™ also includes rich and detailed reporting about site usage and merchant level reporting – including the use and frequency of search terms, the popularity of headings, and other relevant user behavior. In the next release, Intelligenx will also release a wireless version of AdOptimizer™ to help sales reps in the field where there is often limited Internet connectivity.
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